There is one pretty standard reaction when you tell people you are from Perth they make the very common joke that is a play on the initials of the state WA or “Wait awhile”. Most Australians get a great deal of amusement from telling you that you’ve come from 1974. It is true, to some extent, that we often have to wait for trends to get here but there are a number of excellent designers who are either based in or originally from Western Australia. They are helping WA break down it’s reputation for wearing thongs to formal occasions.
Here are a few of my favourites:
ae’lkemi specialise in beautiful fabrics and some of the most floaty feminine dresses I’ve ever seen, I love the Jungle Fever collection out now.
Anna & Boy make swimwear and some really fun resort wear, I love the colours used and the bold designs.
Nookie manages to combine colours and prints to create some really great casual pieces in beautiful fabrics and flattering cuts.
Poppy Lissiman not only makes great casuals but also designs awesome accessories, the styles and colours are fresh and luscious.
Wheels and Dollbaby are a little harder edged, a little more rock chick. I love the “Clothes to snare a millionaire” ethos. Stores are located in Sydney and Perth.
Tarvydas make so many beautiful dresses in each of it’s collections it’s hard to choose just one, celebrity fans of the line include Emma Watson (Harry Potter) and Rihanna.
Aurelio Costarello is another Perth designer specialising in beautiful dresses and flattering cuts. Costarello’s most recent collection included neutral earth tones and some great full length dresses.
So there are some of the exciting things coming out of Perth. Come on over and shop, I promise I’ll carry your bags!